Sales & Marketing
How the rise of Big Data and predictive analytics has brought customer insight back to the heart of marketing and sales strategy.
360° Customer Knowledge
Customer behavior is increasingly cross-channel: mobile, social media, and online platforms have multiplied touchpoints. As a result, aggregating data from these interactions has become more complex.
Connected to your entire marketing ecosystem, we support you in processing and analyzing these data flows to better qualify and activate your prospects and clients.
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Segmentation and 360° Profiling
We help you build a data lake to merge all transactional, CRM, and digital data on your clients to enable targeted activation.
We work with you on various dimensions (potential, price sensitivity, churn risk, etc.) to make your data actionable in targeted campaigns.
We help you measure campaign effectiveness and assess the contribution of each channel to optimize your budget management.
Cross-Sell and Up-Sell
By analyzing your clients’ habits and characteristics, we help you define their preferences and recommend real-time cross-sell and up-sell opportunities.
In close alignment with your business strategy, we work with your operational teams to define business rules that guide these recommendations and ensure relevance.
Thanks to the flexibility of our algorithms, you can tailor associations by customer segment—whether you want to prioritize high-margin products, private labels, or overstocked items.
AI-Augmented Sales
Whether in retail, industry, or luxury, humans remain central to the sales process. To stand out from pure players, companies must leverage this strength while addressing its weaknesses.
Equipping salespeople with relevant analytics tools enhances their persuasion and negotiation power, ultimately increasing average basket size.
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Forecasting and Simulations
It’s often hard to anticipate the impact of a pricing policy change on your client portfolio or to know how much effort to invest in a tender.
With our advanced forecasting and simulation tools, we help you assess how your decisions will influence customer behavior.
Digital Sales Support
Managing order dispatch daily—factoring in product volume and fragility, schedule flexibility, and delivery routes—can be a real challenge.
Our solutions, built on your data (product catalog, past routes and orders, etc.), help streamline decision-making and reduce costs.
